Post COVID-19 Marketing Predictions

Let's face it this whole Coronavirus period has been horrible. For business owners, families, people who work on the front line. Ghastly time of uncertainty, fear, homeschooling and Piers Morgan. 

In marketing we've seen a combination of bold and brave and cautious and steady.

Here's our Top 3 Predictions for the rest of 2020.

1. Action

Marketing budgets have been frozen whilst the financial outlook of companies has been constantly reviewed. Unfortunately marketing does seem to be the one area that is instantly looked at when cost cutting is needed. However, I learnt many lessons during the 2008 financial crash, one of those was, the more you can spend on marketing during tough times the better the comeback. 

There will be marketing budget to spend and a more concise period in which to do it. Agencies will need to be prepared to launch campaigns swiftly, in what will be a more convoluted market place. 

Essentially, we'll be busy.

2. Zoom will be the 'go to' meeting option before travel.

With a Global client base we've been exposed to the virtues of Zoom for several years now. Whilst there's nothing better than a nice face to face with a coffee and a rich tea, travel time is expensive, not in the literal 45p per mile sense but the time it takes to travel even short distances.

3. Digital Marketing 

Inevitable really, what with people being wary of touching direct mail.

Social Media has been appalling during this period, whether it was the awful 'things will get better' posts or the doom mongers who jumped on any bad news like it was a Royal baby being born. We owe it to our social media channels to be better, deliver content that benefits people not just a passive or hard sale.

Our mantra is 'quality over quantity' when it comes to crafting content - we're pushing this even further with the launch of our digital package that provides video production content each month.