Halo Reaches Ten Year Milestone

Trying to be as original as possible with this blog but it’s a subject that doesn’t come round that often (about every ten years in fact).

This year, Halo is Ten. 

Ten years old. 

And to say it’s gone by like a flash would be an understatement.

The company (which was originally Take Aim Media) only began because it seemed like a good idea. I had contacts within the pharma industry, a desk (which I still use), a dodgy printer (which I still have) and a plan. Granted it wasn’t much of a plan, but it would make sure if I could get through the first 3 months, I was confident we’d have a strong chance of being around a year after. 

So here we are, ten years later. We started on a farm in Droxford with what felt like ‘dial up’ WIFI and now we’re in a slightly bigger office in Whiteley with much better WIFI. Oh, how times have changed!

We’ve had a load of brilliant days and a handful where I was about to throw my laptop out the window. The good have far, far outweighed the bad.

I suppose the best thing has been how we’ve evolved as a company, changing personnel and our offering as technology evolves (don’t get me started on Chat GPT). Being adaptable is what kept us fresh and ensured we offer value. As always, it’s never just one person, so thanks to everyone who contributed to this journey and got us where Halo is now, except the Govt (increasing corporation tax rates) and Covid – they are well and truly in room 101.

I’m keeping this deliberately short as I haven’t won an Oscar or done anything exceptionally special, we’ve simply been around for ten years… so we must be doing something right.

Here's ten things we've learned:

1. Creativity is at the centre of everything - surround yourself with amazing creatives and life is much easier
2. Learn - develop the people around you and yourself, go on a course, learn a new skill...
3. Keep optimistic - difficult at times, but stick with your path and the journey will unveil itself, may not look exactly like you thought it would but it's a journey nonetheless
4. Take the risk - be calculated obviously but whether it's moving to a new office or committing to a large project - just do it
5. Take a chance on people - people are brilliant, surround yourself with nice, dedicated and honest people
6. Don't think too far ahead - this can lead to worries you don't need, focus on the now, with only a small eye on next month
7. Momentum is everything - when everything is going well, ride the high as much as possible, there will always be a come down but make hay whilst the sun shines
8. Don't undervalue yourself - if you don’t understand your value how can you expect a client to? 
9. Walk away - if the client doesn't feel like a good fit, never be afraid to walk away
10. Be you - don't change who you are to please a different sector or client, chances are the person you are is the reason you're talking to them anyway.